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By now it's clear that whether you're promoting a business, have a product to sell, or are building a personal brand, social media is near the top of what will determine your success or failure. Instantly acquire the knowledge you need to become an expert marketer on social media. Know what to say and what and where to post. Learn how social media marketing works so you can beat those pesky algorithm changes and get your content going viral. Take the headache out of social media marketing with this expert guide which breaks down just exactly how social media works and why it's such a powerful marketing tool to anyone with a business in todays noisy world. With easy to understand analogies and examples the theory in the book can be used to grow and sell to audiences on any platform. Including hundreds of marketing tips for three top platforms, YouTube, Facebook and Instagram. The tips and tricks in this will walk you you through the steps of building your foundation, creating a digital presence, optimising your profile, attracting more followers, and effectively marketing via social media in a modern world.