Marcelo Macedo

Organizational Studies Marcelo Macedo

In corporate environments it is practically impossible to unlink innovation with the expectation of growth and economic development. In this sense, the market is strongly characterized by social technologies, perceptibly associated with knowledge and the substantial presence of physical technologies, which store and transmit information, significantly scaling the number of individuals able to enjoy such conditions. In this way it is possible to identify or offset trends in the industry and in the economy as a whole, however, this requires the ability to identify and pursue new ways of associating resources, knowledge and new opportunities in the market, thus composing the essence of entrepreneurial activity of excellence. It is in this scenario of boosting innovation and organizational knowledge that this book presents relevant research on the subject. From these studies, it is possible to expand the understanding of innovation in corporate environments, glimpsing new opportunities, technologies and knowledge, both in the academic and organizational environments.