Sara Chojnacki

Act Like X Sara Chojnacki

Act Like X is rooted in the practice of taking inspiration from others - in adopting and adapting the best practices of leading companies and executives and applying them to your own company or organization. Our workbooks are designed to help you to get informed and inspired. More importantly, they're designed to help you take action. Each Act Like X workbook identifies 10 concepts you can apply from our Brand-X, each one paired with an easy-to-complete exercise to get you and your team started on your quest. In this edition, we focus on Amazon. We're huge fans of the world's biggest online retailer and can't imagine life without our Prime memberships, Kindle books, Alexa alarms and Whole Foods Markets. Amazon is part of our everyday lives - and if you're not paying attention to it, you should be. Since founding Amazon over two decades ago, Jeff Bezos has developed a reputation as a brilliant and hard-driving executive who "walks the walk," and leads his team and company by adhering to an unwavering set of principles and practices. We've selected our favorites for focus of this edition of Act Like X as featured in Amazon marketing materials, Bezos' shareholder letters and in books written about Bezos and Amazon including John Rossman's The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company, and Scott Galloway's The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. From Obsess Over Customers - the predominant rally cry at Amazon as highlighted in Bezos' first and subsequent shareholder letters - to Think Like An Owner, Day 1 Focus, and Disagree and Commit, the concepts have a common vibe - a visionary, customer-centric, entrepreneurial approach to business still permeating the company 20-plus years after its entry into the online marketplace. Act boldly. Act with focus. Act with consistency and perseverance. Act Like Amazon.