Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage

Name: Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
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Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage

Examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The book covers topics such as digital advertising, consumer behaviour, and e-commerce.

Media	Böcker Pocketbok (Bok med mjukt omslag och limmad rygg)
Releasedatum	20 september 2019
ISBN13	9781799800361
Utgivare	IGI Global
Mått	150 × 220 × 10 mm · 957 g
Språk	Engelska
Redaktör	Meral, Yurdagul