Advanced Introduction to Consumer Behavior Analysis - Elgar Advanced Introductions series - Gordon Foxall - Böcker - Edward Elgar Publishing Ltd - 9781784716943 - 24 november 2017

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Advanced Introduction to Consumer Behavior Analysis - Elgar Advanced Introductions series

Gordon Foxall

This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.

160 pages

Media	Böcker Pocketbok (Bok med mjukt omslag och limmad rygg)
Releasedatum	24 november 2017
ISBN13	9781784716943
Utgivare	Edward Elgar Publishing Ltd
Antal sidor	160
Mått	138 × 216 × 10 mm · 208 g
Språk	Engelska

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