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The Inscrutable Shopper Stella Minihan
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The Inscrutable Shopper
Stella Minihan
Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.
153 pages
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 6 september 2011 |
| ISBN13 | 9781606491713 |
| Utgivare | Business Expert Press |
| Antal sidor | 153 |
| Mått | 153 × 228 × 9 mm · 226 g |
| Språk | Engelska |
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