Houda Bougacha

Strategic pricing workbook Houda Bougacha

This workbook is a collection of exercises (with solutions) that offer the opportunity for students to apply the theoretical concepts seen in the classroom or encountered during the reading of textbooks or any other subject matter-related material. The book adopts a-3-tiered-approach to build the students' pricing competencies. Tier 1: The concepts' broth enables you to understand the major issues, concepts and tools related to pricing. Tier 2: Case studies train you on recalling and properly using the appropriate concepts and tools to solve a pricing problem in a real or simulated business. Tier 3: FAQs provides insight into compound pricing issues and helps the students to get familiar with the problem solving approach much needed in the professional world. The book offers a one-to-one correspondence with the major chapters of one of the key references in pricing textbooks: the strategy and tactics of pricing of Nagle, Hogan and Zale: 5th Edition. (Pearson Education-International Edition). In this 1st edition, the workbook covers 6 chapters, namely: 1. Price structure 2. Value and price communication 3. Pricing policies 4. Price level 5. Interactive pricing (competition) 6. Pricing strategy implementation