Alex Tolbert

Online Benefits Technology Alex Tolbert

Health insurance agencies today face a decision with dramatic implications. Benefits administration is going online, and brokers can either let their clients pick a platform or select one for them. Agencies that choose a system and implement it successfully, incorporating software as part of their value proposition, will experience happier clients, agency growth, and a doubling of profitability. But how do you choose? Not all benefits platforms are created equally. Faced with the risk of choosing the wrong platform, many brokers are waiting for market leaders to emerge. But your clients are going online with or without you, and your agency will support their system whether you provided it or they picked it on their own. The longer you wait, you risk putting your agency in the position of managing separate systems for each of your clients. So how do you find and implement the right system? Online Benefits Technology: The Strategic Broker's Guide outlines the decision you face, what to look for in a system, and how to implement.