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Exploring the Dynamics of Consumerism in Developing Nations
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Exploring the Dynamics of Consumerism in Developing Nations
Presents research on consumer behaviour in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is designed for researchers, advanced-level students, policymakers, and managers.
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 11 januari 2019 |
| ISBN13 | 9781522586432 |
| Utgivare | IGI Global |
| Mått | 150 × 220 × 10 mm · 1,06 kg |
| Språk | Engelska |
| Redaktör | Gbadamosi, Ayantunji |
