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Power Branding
Steve Mckee
Ignoring conventional marketing wisdom has enabled many startups to develop into international corporations. Drawing on case studies from iconic brands Coca-Cola, General Motors and Google, amongst others, this book shows how counter-intuitive strategies used by the biggest brands can also best serve small and mid-sized companies.
256 pages, illustrations
| Media | Böcker Bok |
| Releasedatum | 7 januari 2014 |
| ISBN13 | 9781137278845 |
| Utgivare | Palgrave Macmillan |
| Antal sidor | 256 |
| Mått | 164 × 243 × 23 mm · 594 g |
| Språk | Engelska |
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