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Digital Advertising Theory 4:e utgåva
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Digital Advertising Theory
This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today’s evolving media environment.
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 1 oktober 2026 |
| ISBN13 | 9781032937618 |
| Utgivare | Taylor & Francis Ltd |
| Antal sidor | 404 |
| Mått | 150 × 220 × 10 mm · 562 g |
| Redaktör | Rodgers, Shelly (University of Missouri, USA) |
| Redaktör | Thorson, Esther (Michigan State University, USA) |
