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Communicating Strategy Phil Jones New edition
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Communicating Strategy
Phil Jones
Offers a framework for building a communication plan and information, techniques, tools, tips and exercises that can be applied to explain and deliver a coherent message. This book explores the reasons why an organization's structure, processes and culture may stifle a story and the steps that can be taken to align each of these to the strategy.
180 pages, Illustrations
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 19 februari 2008 |
| ISBN13 | 9780566088100 |
| Utgivare | Taylor & Francis Ltd |
| Antal sidor | 198 |
| Mått | 172 × 241 × 13 mm · 442 g |
| Språk | Engelska |
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