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Practical Marketing Planning John Cooper
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Practical Marketing Planning
John Cooper
This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan.
288 pages, line drawings, tables
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 12 maj 1997 |
| ISBN13 | 9780333679081 |
| Utgivare | Palgrave Macmillan |
| Antal sidor | 288 |
| Mått | 144 × 234 × 16 mm · 436 g |
| Språk | Engelska |
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