Tipsa dina vänner om produkten:
Advertising - Frameworks Series Frank Jefkins 4:e utgåva
Pris
SEK 779
Beställningsvara
Förväntad leverans 7 - 15 okt
Få avisering om nya utgåvor med Frank Jefkins
Lägg till din iMusic-önskelista
eller
Advertising - Frameworks Series
Frank Jefkins
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
416 pages, glossary
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 21 februari 2000 |
| ISBN13 | 9780273634355 |
| Utgivare | Pearson Education Limited |
| Antal sidor | 416 |
| Mått | 157 × 232 × 23 mm · 610 g |
| Språk | Engelska |
![Cover for Frank Jefkins · Modern Marketing Communications (Pocketbok) [1990 edition] (1991)](https://imusic.b-cdn.net/images/item/original/943/9780216926943.jpg?frank-jefkins-1991-modern-marketing-communications-pocketbok&class=scaled&v=1440863388)
![Cover for Frank Jefkins · Public Relations for Marketing Management (Pocketbok) [Second Edition 1983 edition] (1983)](https://imusic.b-cdn.net/images/item/original/150/9780333359150.jpg?frank-jefkins-1983-public-relations-for-marketing-management-pocketbok&class=scaled&v=1608832369)
