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![Cover for Sandra Meister · Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer (Pocketbok) [2012 edition] (2012)](https://imusic.b-cdn.net/images/item/original/544/9783834940544.jpg?sandra-meister-2012-brand-communities-for-fast-moving-consumer-goods-an-empirical-study-of-members-behavior-and-the-economic-relevance-for-the-marketer-pocketbok&class=scaled&v=1408609348)