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![Cover for Martin Masuch · Reason-Oriented Marketing: A Generic Marketing Approach for Reasonable Products and Services (Pocketbok) [German edition] (2012)](https://imusic.b-cdn.net/images/item/original/973/9783842882973.jpg?martin-masuch-2012-reason-oriented-marketing-a-generic-marketing-approach-for-reasonable-products-and-services-pocketbok&class=scaled&v=1566285297)