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![Cover for Bruna Jochims · Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA - Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Inbunden Bok) [2023 edition] (2023)](https://imusic.b-cdn.net/images/item/original/869/9783031246869.jpg?bruna-jochims-2023-optimistic-marketing-in-challenging-times-serving-ever-shifting-customer-needs-proceedings-of-the-2022-ams-annual-conference-may-25-27-monterey-ca-usa-developments-in-marketing-science-proceedings-of-the-academy-of-marketing-science-inbu&class=scaled&v=1750133058)