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Communication and PR from a Cross-Cultural Standpoint: Practical and Methodological Issues New edition
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Communication and PR from a Cross-Cultural Standpoint: Practical and Methodological Issues
How should we approach cultural diversity in the workplace? This book aims to address the apparent limits of many traditional intercultural communication research methods when they are applied to real situations in present hybrid and cosmopolitan global organisations.
150 pages
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 4 september 2012 |
| ISBN13 | 9789052018775 |
| Utgivare | Presses Interuniversitaires Europeennes |
| Antal sidor | 150 |
| Mått | 220 × 152 × 13 mm · 224 g |
| Redaktör | Carayol, Valerie |
| Redaktör | Frame, Alex |
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