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Vybor I Formirovanie Strategiy Marketinga: Monografiya Russian edition
Zinaida Shuklina
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Vybor I Formirovanie Strategiy Marketinga: Monografiya Russian edition
Zinaida Shuklina
Strategicheskiy marketing yavlyaetsya osnovoy marketingovoy politiki predpriyatiya, uchityvayushchey interesy vsekh sub"ektov rynka v okruzhayushchey ego srede, akkumuliruyushchey novye tendentsii razvitiya promyshlennogo proizvodstva na osnove postupatel'nosti, integratsii, perspektivnosti, razrabotki novykh tovarov i vykhoda na novye rynki. Strategicheskiy marketing sokhranyaet i razvivaet dostizheniya na rynke, otkryvaet novye vozmozhnosti, sozdaet i obespechivaet perspektivy razvitiya predpriyatiya v dolgosrochnoy perspektive. Strategicheskiy marketing mozhno nazvat' novoy kontseptsiey marketingovoy deyatel'nosti s samostoyatel'no razvivayushcheysya metodologiey issledovaniy i sobstvennoy terminologicheskoy bazoy.
Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
Releasedatum | 24 oktober 2011 |
ISBN13 | 9783846534540 |
Utgivare | LAP LAMBERT Academic Publishing |
Antal sidor | 112 |
Mått | 150 × 7 × 226 mm · 176 g |
Språk | Ryska |