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Formirovanie Imidzha V Informatsionnoy Ekonomike: Organizatsionnye Aspekty Russian edition
Igor' Bel'skikh
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Formirovanie Imidzha V Informatsionnoy Ekonomike: Organizatsionnye Aspekty Russian edition
Igor' Bel'skikh
Sovremennyy mir stroitsya po printsipu total'nogo doveriya potrebitelya k firme, izbiratelya k pravitel'stvu, turista k territorii, zhitelya doma k stroitelyu, voennogo k oruzhiyu, investora k banku. V osnove ikh obshchego doveriya - publichnyy imidzh. Kak postroit' ego effektivno v usloviyakh informatsionnogo mira? Vyderzhat' usloviya sil'noy konkurentsii global'nogo mira? Sozdat' isklyuchitel'nyy uroven' doveriya u kontragenta v usloviyakh snizheniya potrebitel'skoy aktivnosti? Avtor, opirayas' na natsional'nyy opyt Rossii i mezhdunarodnuyu praktiku, pytaetsya dat' otvety na postavlennye voprosy. V chastnosti, analiziruyutsya global'nye protsessy sliyaniya obraza kompanii i natsional'noy ekonomiki na vnutrennikh i vneshnikh rynkakh. Po mneniyu avtora, imidzh eto vazhnoe sredstvo formirovaniya dopolnitel'nogo sprosa na tovarnom potrebitel'skom, investitsionnom i drugikh rynkakh informatsionnogo mira.
Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
Releasedatum | 24 oktober 2011 |
ISBN13 | 9783846528808 |
Utgivare | LAP LAMBERT Academic Publishing |
Antal sidor | 88 |
Mått | 150 × 5 × 225 mm · 140 g |
Språk | Ryska |
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