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Customer Relationship Management (Crm) in Smes: Adoption Factors
Ehsan Abedyan
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SEK 639
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Customer Relationship Management (Crm) in Smes: Adoption Factors
Ehsan Abedyan
In spite of widespread practical uses of CRM in many business sectors, the main factors that really influence the adoption of CRM in SMEs are seldom investigated in the available literature. Therefore, this book tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. Due to its growing importance, the small and medium-sized enterprises (SMEs) will be considered as the focus of the book.
Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
Releasedatum | 28 februari 2013 |
ISBN13 | 9783659343322 |
Utgivare | LAP LAMBERT Academic Publishing |
Antal sidor | 108 |
Mått | 150 × 7 × 226 mm · 167 g |
Språk | Engelska |
Se alt med Ehsan Abedyan ( t.ex. Pocketbok )