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B to B Marketing: a Case Study
Siva Subramanian J
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B to B Marketing: a Case Study
Siva Subramanian J
In today's economy, maintaining profitable business-to-business relationships is not enough. You need the marketing tools that will help you grow. "B-to-B Marketing: Strategies for Driving Growth and Profit" is designed to help participants learn how to better understand, create, deliver, and profitably harvest value; build more precision in selecting markets; and establish effective communication. We can learn the keys for segmentation, targeting and positioning, and will leave with competencies to help drive business-to-business marketing processes for growth. Business-to-business international Internet marketing (B2B IIM) has emerged as one of the key drivers in sustaining an organization?s competitive advantage. However, market entry and communication via the Internet have affected the dynamics and traditional process in B2B commerce. Difficulties resulting from these new trends have been cited in the literature. Research into identifying what are the critical success factors for global market entry is rare. The goal of experiential marketing is to establish connections in such a way that the customers respond to a product offering based on both emotional and rational response
Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
Releasedatum | 24 april 2012 |
ISBN13 | 9783659106842 |
Utgivare | LAP LAMBERT Academic Publishing |
Antal sidor | 96 |
Mått | 150 × 6 × 226 mm · 149 g |
Språk | Engelska |
Se alt med Siva Subramanian J ( t.ex. Pocketbok )