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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment: Evidence from Four Countries - Forschungsgruppe Konsum und Verhalten 1st ed. 2016 edition
Isabell Koinig
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment: Evidence from Four Countries - Forschungsgruppe Konsum und Verhalten 1st ed. 2016 edition
Isabell Koinig
Isabell Koinig examines how a standardized promotional message for afictitious over-the-counter (OTC) medication is perceived by consumers in fourdifferent countries (Austria, Germany, the U. S., and Brazil), and the degree towhich it contributes to their self-empowerment.
394 pages, 41 black & white illustrations, biography
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 18 mars 2016 |
| ISBN13 | 9783658131333 |
| Utgivare | Springer |
| Antal sidor | 378 |
| Mått | 216 × 154 × 23 mm · 517 g |
| Språk | Tyska |
Se alt med Isabell Koinig ( t.ex. Pocketbok )