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Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions - SpringerBriefs in Business 1st ed. 2017 edition
Elvira Ismagilova
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Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions - SpringerBriefs in Business 1st ed. 2017 edition
Elvira Ismagilova
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.
138 pages, 5 black & white illustrations, 3 colour illustrations, 3 colour tables, biography
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 22 februari 2017 |
| ISBN13 | 9783319524580 |
| Utgivare | Springer International Publishing AG |
| Antal sidor | 138 |
| Mått | 239 × 160 × 11 mm · 226 g |
| Språk | Tyska |
Se alt med Elvira Ismagilova ( t.ex. Pocketbok )