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Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Matt Johnson
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Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Matt Johnson
A Princeton neuroscientist and marketing director combine their unique expertise to explore the psychology of consumption-through specific neuroscientific principles, they reveal how brands turn individuals into consumers.
300 pages, Charts and images; Illustrations, unspecified
| Media | Böcker Inbunden Bok (Inbunden bok med hårda pärmar och skyddsomslag) |
| Releasedatum | 19 maj 2020 |
| ISBN13 | 9781950665068 |
| Utgivare | BenBella Books |
| Antal sidor | 288 |
| Mått | 235 × 160 × 30 mm · 476 g |
| Språk | Engelska |
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