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Blue ocean strategy - how to create uncontested market space and make the c
W. Chan Kim
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Blue ocean strategy - how to create uncontested market space and make the c
W. Chan Kim
Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth.
256 pages, Illustrations
Media | Böcker Inbunden Bok (Inbunden bok med hårda pärmar och skyddsomslag i hög kvalitet) |
Releasedatum | 2005 |
ISBN13 | 9781591396192 |
Utgivare | BookHouse Editions |
Antal sidor | 256 |
Mått | 164 × 242 × 24 mm · 574 g |
Språk | Engelska |
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