Mastering Fashion Marketing - Macmillan Master Series

Tim Jackson

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SEK 519

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Mastering Fashion Marketing - Macmillan Master Series

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

400 pages, 22 black & white tables, 7 graphs, 17 figures, 1 maps

Media	Böcker Pocketbok (Bok med mjukt omslag och limmad rygg)
Releasedatum	22 december 2008
ISBN13	9781403919021
Utgivare	Bloomsbury Publishing PLC
Antal sidor	240
Mått	151 × 228 × 22 mm · 608 g
Språk	Engelska

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