Library Marketing and Communications: Strategies to Increase Relevance and Results - Cordelia Anderson - Böcker - American Library Association - 9780838947999 - 1 september 2020
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Library Marketing and Communications: Strategies to Increase Relevance and Results

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SEK 699

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Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organisational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts.


176 pages, 1 illustration

Media Böcker     Pocketbok   (Bok med mjukt omslag och limmad rygg)
Releasedatum 1 september 2020
ISBN13 9780838947999
Utgivare American Library Association
Antal sidor 176
Mått 229 × 153 × 11 mm   ·   244 g