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Buyer / Consumer Information Processing
G David Hughes
This volume brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 2011 |
| ISBN13 | 9780807896891 |
| Utgivare | The University of North Carolina Press |
| Antal sidor | 434 |
| Mått | 156 × 235 × 25 mm · 639 g |
| Språk | Engelska |
| Redaktör | Ray, Michael L. |