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Measuring Advertising Effectiveness 1:a utgåva
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Measuring Advertising Effectiveness
Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addresses the problems and limitations of advertising.
424 pages
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 1 maj 1997 |
| ISBN13 | 9780805828122 |
| Utgivare | Taylor & Francis Inc |
| Antal sidor | 424 |
| Mått | 153 × 230 × 20 mm · 780 g |
| Språk | Engelska |
| Redaktör | Wells, William D. |
