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Hospitality Sales and Promotion 1:a utgåva
Derek Taylor
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SEK 709
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Förväntad leverans 25 okt - 6 nov
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Hospitality Sales and Promotion 1:a utgåva
Derek Taylor
A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.
336 pages, black & white illustrations
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 25 maj 2001 |
| ISBN13 | 9780750649865 |
| Utgivare | Taylor & Francis Ltd |
| Antal sidor | 336 |
| Mått | 140 × 216 × 20 mm · 422 g |
| Språk | Engelska |
| Serieredaktör | O'Connor, John |
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