Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - The R&L Series in Mass Communication - Danesi, Marcel, University of Toronto - Böcker - Rowman & Littlefield - 9780742555457 - 21 september 2007
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - The R&L Series in Mass Communication

Danesi, Marcel, University of Toronto

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - The R&L Series in Mass Communication

Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.

220 pages

Media Böcker     Pocketbok   (Bok med mjukt omslag och limmad rygg)
Releasedatum 21 september 2007
ISBN13 9780742555457
Utgivare Rowman & Littlefield
Antal sidor 220
Mått 161 × 224 × 14 mm   ·   364 g
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