Television and its Viewers: Cultivation Theory and Research - James Shanahan - Böcker - Cambridge University Press - 9780521582964 - 9 september 1999
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Television and its Viewers: Cultivation Theory and Research

James Shanahan

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Television and its Viewers: Cultivation Theory and Research

Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.


284 pages, 50 b/w illus. 10 exercises

Media Böcker     Inbunden Bok   (Inbunden bok med hårda pärmar och skyddsomslag)
Releasedatum 9 september 1999
ISBN13 9780521582964
Utgivare Cambridge University Press
Antal sidor 284
Mått 158 × 236 × 23 mm   ·   470 g

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