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Celebrity Sells
Hamish Pringle
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Celebrity Sells
Hamish Pringle
Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.
340 pages, Illustrations
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 26 mars 2004 |
| ISBN13 | 9780470868508 |
| Utgivare | John Wiley & Sons Inc |
| Antal sidor | 352 |
| Mått | 152 × 227 × 25 mm · 526 g |
| Språk | Engelska |
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