Celebrity Sells

Hamish Pringle

Pris

SEK 579

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Förväntad leverans 31 maj - 12 jun

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14 dagars returrätt

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Celebrity Sells

Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.

340 pages, Illustrations

Media	Böcker Pocketbok (Bok med mjukt omslag och limmad rygg)
Releasedatum	26 mars 2004
ISBN13	9780470868508
Utgivare	John Wiley & Sons Inc
Antal sidor	352
Mått	152 × 227 × 25 mm · 526 g
Språk	Engelska