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Developing the Public Relations Campaign: a Team-based Approach Randy Bobbitt
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Developing the Public Relations Campaign: a Team-based Approach
Randy Bobbitt
This textbook for an advanced public relations course walks students through the process of writing a campaign proposal and outlines the contents of the planning, implementation, and evaluation sections of a proposal. Bobbit (University of North Carolina) and Sullivan (Marshall University) discuss research methods, media channels, marketing activit
304 pages, illustrations
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 2 juni 2004 |
| ISBN13 | 9780205359240 |
| Utgivare | Pearson Education (US) |
| Antal sidor | 304 |
| Mått | 150 × 220 × 10 mm · 458 g (Estimerad vikt) |
| Språk | Engelska |
