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Strategic Marketing Management
Mark E. Parry
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Strategic Marketing Management
Mark E. Parry
Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or managing brand meanings for established products, this accessible, concise guide helps marketing executives assess market trends, make branding decisions quickly and confidently?then execute those decisions with precision.
Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
Releasedatum | 26 december 2001 |
ISBN13 | 9780071589635 |
Utgivare | McGraw-Hill |
Antal sidor | 288 |
Mått | 150 × 15 × 225 mm · 385 g |
Språk | Engelska |
Se alt med Mark E. Parry ( t.ex. Pocketbok )