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Essentials of Marketing Management
Greg Marshall
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Essentials of Marketing Management
Greg Marshall
Covering topics such as Customer Relationship Management and Metrics, this book presents marketing management the way it is actually practiced in successful organisations.
416 pages
Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
Releasedatum | 16 augusti 2010 |
ISBN13 | 9780071082020 |
Utgivare | McGraw-Hill Education - Europe |
Antal sidor | 416 |
Mått | 217 × 276 × 17 mm · 940 g |
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