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![Cover for Ralph Furderer · Option and Component Bundling Under Demand Risk: Mass Customization Strategies in the Automobile Industry - Gabler Edition Wissenschaft (Pocketbok) [1996 edition] (1996)](https://imusic.b-cdn.net/images/item/original/797/9783824462797.jpg?ralph-furderer-1996-option-and-component-bundling-under-demand-risk-mass-customization-strategies-in-the-automobile-industry-gabler-edition-wissenschaft-pocketbok&class=scaled&v=1524940425)