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![Cover for Friedrich A Rode · Der Weg Zum Neuen Konsumenten: Wertewandel in Der Werbung (Pocketbok) [Softcover Reprint of the Original 1st 1989 edition] (1989)](https://imusic.b-cdn.net/images/item/original/007/9783409184007.jpg?friedrich-a-rode-1989-der-weg-zum-neuen-konsumenten-wertewandel-in-der-werbung-pocketbok&class=scaled&v=1489392314)