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Releases med David A. Aaker

9 september 1991 – 24 mars 2020

Brand Portfolio Strategy: Creati... (2020)

Brand Equity & Advertising: Adve... (2016)

Cover for David A. Aaker · Marketing Research: International Student Version (Pocketbok) [11th edition] (2012)

Marketing Research: Internationa... (2012)

Cover for David A. Aaker · Building Strong Brands (Pocketbok) (2010)

Building Strong Brands (2010)

Cover for David A. Aaker · Strategic Market Management, 9th edition International Student Version (Pocketbok) (2010)

Strategic Market Management, 9th... (2010)

Cover for David A. Aaker · Marketing Research (Inbunden Bok) [10 Revised edition] (2009)

10 Revised edition

Marketing Research (2009)

Brand Leadership (2009)

Cover for David A. Aaker · Spanning Silos: The New CMO Imperative (Inbunden Bok) (2008)

Spanning Silos: The New CMO Impe... (2008)

Cover for David A. Aaker · From Fargo to the World of Brands: My Story So Far (Inbunden Bok) (2005)

From Fargo to the World of Brand... (2005)

Cover for David A. Aaker · From Fargo to the World of Brands: My Story So Far (Pocketbok) [Likely 1st edition] (2005)

Likely 1st edition

From Fargo to the World of Brand... (2005)

Cover for David A. Aaker · Building Strong Brands (Inbunden Bok) (1995)

Building Strong Brands (1995)

Brand Equity & Advertising: Adve... (1993)

Managing Brand Equity (1991)