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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice - European Advertising Academy 1st ed. 2017 edition
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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice - European Advertising Academy 1st ed. 2017 edition
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA).
326 pages, 51 black & white illustrations, biography
| Media | Böcker Inbunden Bok (Inbunden bok med hårda pärmar och skyddsomslag) |
| Releasedatum | 13 september 2016 |
| ISBN13 | 9783658152192 |
| Utgivare | Springer |
| Antal sidor | 315 |
| Mått | 148 × 210 × 23 mm · 526 g |
| Språk | Franska |
| Redaktör | Christodoulides, George |
| Redaktör | Eisend, Martin |
| Redaktör | Stathopoulou, Anastasia |