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Online Channel Integration: Value Creation and Customer Reactions in Online and Physical Stores 2014 edition
Jochen Binder
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SEK 759
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Online Channel Integration: Value Creation and Customer Reactions in Online and Physical Stores 2014 edition
Jochen Binder
Today, most firms employ online and offline distribution channels. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores.
281 pages, 42 black & white illustrations, 32 black & white tables, biography
| Media | Böcker Pocketbok (Bok med mjukt omslag och limmad rygg) |
| Releasedatum | 26 november 2013 |
| ISBN13 | 9783658045722 |
| Utgivare | Springer |
| Antal sidor | 281 |
| Mått | 148 × 210 × 18 mm · 385 g |
| Språk | Engelska |
Se alt med Jochen Binder ( t.ex. Pocketbok )