Tipsa dina vänner om produkten:
B2B Brand Management 2006 edition
Philip Kotler
Pris
SEK 659
Beställningsvara
Förväntad leverans 19 - 26 nov
Julklappar kan bytas fram till 31:e januari
Lägg till din iMusic-önskelista
Finns även som:
B2B Brand Management 2006 edition
Philip Kotler
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.
376 pages, biography
| Media | Böcker Inbunden Bok (Inbunden bok med hårda pärmar och skyddsomslag) |
| Releasedatum | 17 augusti 2006 |
| ISBN13 | 9783540253600 |
| Utgivare | Springer-Verlag Berlin and Heidelberg Gm |
| Antal sidor | 357 |
| Mått | 240 × 164 × 31 mm · 728 g |
| Språk | Franska |
Visa alla
Fler produkter med Philip Kotler
![Cover for Philip Kotler · H2H Marketing: The Genesis of Human-to-Human Marketing (Inbunden Bok) [1st ed. 2021 edition] (2020)](https://imusic.b-cdn.net/images/item/original/302/9783030595302.jpg?philip-kotler-2020-h2h-marketing-the-genesis-of-human-to-human-marketing-inbunden-bok&class=scaled&v=1602978628)
![Cover for Philip Kotler · The Quintessence of Strategic Management (Bok) [2 Revised edition] (2016)](https://imusic.b-cdn.net/images/item/original/890/9783662484890.jpg?philip-kotler-2016-the-quintessence-of-strategic-management-bok&class=scaled&v=1465984775)
![Cover for Philip Kotler · Transformational Sales: Making a Difference with Strategic Customers (Inbunden Bok) [1st ed. 2016 edition] (2015)](https://imusic.b-cdn.net/images/item/original/059/9783319206059.jpg?philip-kotler-2015-transformational-sales-making-a-difference-with-strategic-customers-inbunden-bok&class=scaled&v=1443648873)
![Cover for Philip Kotler · Ingredient Branding: Making the Invisible Visible (Pocketbok) [2010 edition] (2014)](https://imusic.b-cdn.net/images/item/original/189/9783642438189.jpg?philip-kotler-2014-ingredient-branding-making-the-invisible-visible-pocketbok&class=scaled&v=1440296622)
![Cover for Philip Kotler · The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Pocketbok) [2010 edition] (2014)](https://imusic.b-cdn.net/images/item/original/386/9783642422386.jpg?philip-kotler-2014-the-quintessence-of-strategic-management-what-you-really-need-to-know-to-survive-in-business-pocketbok&class=scaled&v=1440296623)
![Cover for Philip Kotler · Ingredient Branding (Bok) [2010 edition] (2010)](https://imusic.b-cdn.net/images/item/original/133/9783642042133.jpg?philip-kotler-2010-ingredient-branding-bok&class=scaled&v=1408458979)
Se alt med Philip Kotler ( t.ex. Pocketbok , Inbunden Bok , Bok , CD och Lösa papper )