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![Cover for Martin Walser · Brand Strength: Building and Testing Models Based on Experiential Information - Forschungsgruppe Konsum und Verhalten (Pocketbok) [Softcover reprint of the original 1st ed. 2004 edition] (2004)](https://imusic.b-cdn.net/images/item/original/597/9783824479597.jpg?martin-walser-2004-brand-strength-building-and-testing-models-based-on-experiential-information-forschungsgruppe-konsum-und-verhalten-pocketbok&class=scaled&v=1424104468)
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