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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals 1st ed. 2016 edition
Pierre Mora
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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals 1st ed. 2016 edition
Pierre Mora
In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.
219 pages, 2 black & white illustrations, 66 colour illustrations, biography
| Media | Böcker Inbunden Bok (Inbunden bok med hårda pärmar och skyddsomslag) |
| Releasedatum | 4 december 2015 |
| ISBN13 | 9783319244792 |
| Utgivare | Springer International Publishing AG |
| Antal sidor | 219 |
| Mått | 243 × 166 × 18 mm · 503 g |
| Språk | Franska |
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