Wanghong as Social Media Entertainment in China - Palgrave Studies in Globalization, Culture and Society - David Craig - Böcker - Springer Nature Switzerland AG - 9783030653750 - 26 februari 2021
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Wanghong as Social Media Entertainment in China - Palgrave Studies in Globalization, Culture and Society 1st ed. 2021 edition

David Craig

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Wanghong as Social Media Entertainment in China - Palgrave Studies in Globalization, Culture and Society 1st ed. 2021 edition

In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.


197 pages, 14 Illustrations, black and white; IX, 197 p. 14 illus.

Media Böcker     Inbunden Bok   (Inbunden bok med hårda pärmar och skyddsomslag)
Releasedatum 26 februari 2021
ISBN13 9783030653750
Utgivare Springer Nature Switzerland AG
Antal sidor 197
Mått 454 g

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