Ralf T. Kreutzer
Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments - Management for Professionals Ralf T. Kreutzer 2019 edition

Name: Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments - Management for Professionals
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Author: Ralf T. Kreutzer

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Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments - Management for Professionals

Ralf T. Kreutzer

2019 edition

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans.

260 pages, Bibliography; 104 Illustrations, color; 12 Illustrations, black and white

Media	Böcker Inbunden Bok (Inbunden bok med hårda pärmar och skyddsomslag)
Releasedatum	16 maj 2019
ISBN13	9783030138226
Utgivare	Springer Nature Switzerland AG
Antal sidor	260
Mått	165 × 241 × 22 mm · 582 g
Språk	Engelska