Jaguar: a Short Story - Brian Williams - Böcker - Prodinnova - 9782917260272 - 10 maj 2013
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Jaguar: a Short Story

Brian Williams

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SEK 189

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Jaguar: a Short Story

In less than a century, Jaguar grew from a tiny motorcycle sidecars manufacturer into one of of the leading luxury carmakers, surviving one World War, one oil crisis, and the Japanese invasion of the luxury segment. But that impressive growth and resiliency came at a price. Marketing replaced good engineering, branding won over product design, mass production and economies of scale took over craftmanship. Is the roaring Jaguar still alive? Will it be able to bounce again despite successive changes of owners? This book is a short account of the carmaker?s story, and the men behind it.

Media Böcker     Pocketbok   (Bok med mjukt omslag och limmad rygg)
Releasedatum 10 maj 2013
ISBN13 9782917260272
Utgivare Prodinnova
Antal sidor 70
Mått 150 × 4 × 225 mm   ·   108 g
Språk Engelska  

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