Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth - Christoph Senn - Böcker - Harvard Business Review Press - 9781647827144 - 19 november 2024
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Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Christoph Senn

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Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Business relationships are still dominated by a narrow perspective trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.


256 pages

Media Böcker     Inbunden Bok   (Inbunden bok med hårda pärmar och skyddsomslag)
Releasedatum 19 november 2024
ISBN13 9781647827144
Utgivare Harvard Business Review Press
Antal sidor 256
Mått 458 g